What is Dynamic Yield by Mastercard?
A Mastercard company that uses AI to provide real-time product recommendations and personalized web content for global retailers.
About
Dynamic Yield is a personalization platform that helps brands tailor digital experiences to each customer. It combines segmentation, targeting, product recommendations, journey orchestration, site search and A/B testing in what it calls an Experience OS, with AI features and agents to automate work for marketers. Shopping Muse adds conversational shopping, and Experience APIs let developers build custom experiences. The company was acquired by Mastercard, and dynamicyield.com now redirects to a Dynamic Yield page on mastercard.com. It is aimed at mid-size and large retailers, financial services firms and other consumer brands. Pricing is not published; buyers are directed to contact sales.
Key facts
- Platforms
- web and api
- Pricing
- Custom Pricing
- Category
- E-commerce
- Listing updated
- Nov 11, 2026
Facts checked on Oct 30, 2026
Features
- Personalization engine for websites, apps and email
- Audience segmentation and targeting
- Algorithmic product recommendations
- A/B testing and optimization
- Conversational shopping assistant (Shopping Muse)
- Experience APIs for custom builds
Dynamic Yield by Mastercard FAQ
What is Dynamic Yield by Mastercard?
A Mastercard company that uses AI to provide real-time product recommendations and personalized web content for global retailers.
What does Dynamic Yield by Mastercard cost?
Dynamic Yield by Mastercard pricing is listed as Custom Pricing.
What platforms does Dynamic Yield by Mastercard support?
Dynamic Yield by Mastercard supports web and api.