What is Optimizely?
Optimizely uses AI to automate A/B testing and personalize website experiences for different user segments in real-time.
About
Optimizely is a digital experience platform used by marketing and product teams at mid-size and large companies. Its main products are a content management system with visual editing and API-first delivery, an experimentation suite for A/B, feature and server-side tests with its own stats engine, personalization, warehouse-native analytics, and a content marketing platform for planning campaigns. A newer agent platform adds AI agents that can carry out marketing tasks. Optimizely does not publish list prices or offer a free plan; its plans page asks visitors to request a custom quote based on the products and scale they need.
Key facts
- Platforms
- web and api
- Pricing
- Custom Pricing
- Free plan
- No
- Category
- Marketing
- Website
- https://optimizely.com/
- Listing updated
- Nov 11, 2026
Facts checked on Oct 30, 2026
Features
- Headless and hybrid content management (CMS)
- A/B, multivariate, feature and server-side experimentation
- Real-time personalization and audience targeting
- Warehouse-native analytics
- AI agent platform for marketing work
- Content marketing planning and collaboration
Optimizely FAQ
What is Optimizely?
Optimizely uses AI to automate A/B testing and personalize website experiences for different user segments in real-time.
Is Optimizely free?
No. Optimizely does not have a free plan. Pricing: Custom Pricing.
What platforms does Optimizely support?
Optimizely supports web and api.